Google is testing another feature aimed at keeping users on search results pages – this time targeting the popular recipe blogging industry.
The company is testing a new feature called Quick View that will appear for some cooking recipes. For example, a search for “chocolate chip cookie recipe” brings up a “Quick View” button for a recipe from the Preppy Kitchen blog. Clicking on it will reveal a full recipe with ingredients, photos, and step-by-step instructions – all without leaving Google search.
“We are constantly experimenting with different ways to provide our users with high-quality, helpful information. We've partnered with a limited number of developers to begin exploring new recipe experiences that are both helpful to users and add value to the web ecosystem. “We have nothing to announce at this time,” said Google spokeswoman Brianna Duff The edge in an email. Duff added that the feature is a limited early experiment and that the company has reached agreements with participating recipe bloggers. Preppy Kitchen did not immediately respond to a request for comment.
If you want to see Google's influence on the design of the web, look no further than recipe blogs – sites that offer a fairly straightforward service, but that's how it has to be Search engine optimized to the extreme to grab Google's attention and therefore traffic. The walls of text full of personal stories or diary-like ramblings aren't pushed to readers because bloggers want them; This text is there so that Google's algorithms understand the content of the page and (hopefully) rank it higher in searches.
Although the option to show recipes in search is still in early testing, it is consistent with the changes in search: Google wants users to stay on its services and platforms whenever possible. AI overviews, which pull details from web pages and synthesize answers using artificial intelligence, are designed to do this Make it unnecessary for searchers to scroll through results and visit actual web pages, even if the AI answers are bizarre or wildly inaccurate. The new recipe feature could have the same effect: What's the point of clicking through a website or even comparing two different recipes when Google has its own built-in answer?