Keurig did not disclose that two of the largest recycling companies in the United States had raised significant concerns with Keurig about the commercial feasibility of curbside recycling of K-Cup pods and indicated that they do not currently intend to accept them for recycling. In fiscal year 2019, sales of K-Cup pods represented a significant percentage of net sales of Keurig's coffee systems division, and previous research by a Keurig subsidiary indicated that environmental concerns were an important factor that certain consumers considered, among other things, when deciding whether to purchase a Keurig brewing system.