To our customers, investors and employees who have always loved Samsung Electronics:
Today we, the management of Samsung Electronics, would first like to apologize to you.
The performance below market expectations has raised concerns about the company's fundamental technological competitiveness and future. Many people are talking about Samsung's crisis. The entire responsibility lies with us who run the company.
Dear customers, investors and employees,
Samsung has a history full of challenges, innovations and overcomings, always turning crises into opportunities. We will definitely use the serious situation we are currently in as an opportunity to leap forward. Our management will take the lead in dealing with the crisis. Above all, we will restore the fundamental competitiveness of technology. Technology and quality are our lifeblood. It is the pride of Samsung Electronics that we cannot compromise on. Instead of short-term solutions, we ensure fundamental competitiveness.
In addition, I believe that only new technologies that do not exist in the world and perfect competitiveness in quality are the only way for Samsung Electronics to make a comeback.
Second, we will prepare more thoroughly for the future. We will rekindle our unique passion to fearlessly advance the future and stick to and achieve our goals until the end. We will arm ourselves with a challenging spirit to work toward a higher purpose, rather than a defensive mindset to protect what we have.
Third, we will review our organizational culture and working methods and immediately fix what needs to be fixed. We will rebuild our traditional organizational culture of trust and communication. If we find a problem in this area, we will expose it and have a heated discussion to improve it. In particular, we will actively communicate with investors at every opportunity.
Dear customers, investors and employees,
I am confident that if we challenge ourselves hard, we can definitely turn the current crisis into a new opportunity. I ask for your support and encouragement so that Samsung Electronics can once again demonstrate its strength.
Thank you very much.
Jun Young-hyun, vice chairman of Samsung Electronics' DS division