Twitch have introduced a new “Politics and Sensitive Social Issues” label for streams that “focus” on topics like “elections, civic integrity, and war or military conflict”. As with the streaming giant’s existing labels for M-rated material, sexual themes or depictions of gambling, the idea is that viewers can filter out such streams in advance by altering their settings.
Advertisers, similarly, can “make better choices about the content they want to advertise next to” – in other words, pull their ads from a whole swathe of material if they don’t want to be associated with anything controversial. Twitch’s hope is that “the labels will allow advertisers to have more context to inform which types of streams they show their ads alongside, which we expect to increase brands’ confidence in running ads on Twitch, and could bring new advertisers to our service.”